The full circle
A long time ago, in a galaxy far, far away, Apple was an inspiration and Steve Jobs was a prophet. First, for creative professionals, then for entrepreneurs, finally only for sales people.
As a designer, developer, and an amateur musician, I still remember replacing my old Windows laptop with a brand new, 17-inch unibody Macbook Pro. At the time, it was a groundbreaking experience. 6 years later, I’m writing those words on the same machine, a masterpiece from the Jobs era. I can say the same about my first smartphone – yes, the iPhone – and how infinitely better it felt comparing to all Android competitors at the very moment. Those experiences belong to the past. Apple became a very conservative tech giant with an enormous power but total lack of joint flexibility that sells closed solutions for college students, Instagram celebrities, and – most recently – corporations.
It may change. I expected that Microsoft will follow that way. Instead, in 2016, they do it all right: attracts developers with open source, invests in VR and Ethereum blockchain and introduces an astonishing hardware. Now, Apple, Google, Dell and Huawei copy their idea of the 12-inch tablet with an optional magnetically attached keyboard. The circle is full. You can sit and contemplate Dao.
While dinosaurs are fighting, I enjoy seeing more and more diversity in personal computing hardware. I believe that in the long run, it will get vastly open-sourced and democratised similarly to what happened to software.
UPDATE October 28, 2016 If I was one of the first to see it, then after recent Apple and Microsoft events, I’m not alone anymore:
← Microsoft Is Looking Like the New Apple
← Admit it: Microsoft is now a braver, more innovative company than Apple
← Microsoft is the new Apple
← Microsoft is doing a better Apple impression than Apple is
← Microsoft just beat Apple at its own game with this Surface Studio video
← Microsoft Surface Studio’s Gains Will Be Apple’s Loss
← No Escape? Microsoft is About to Eat Apple for Lunch